In an interaction with Women Entrepreneur Magazine, Bindiya Bhatt, Director, Myntra, expounds on why enterprises are betting big on fashion and e-commerce technology, which provides the solutions of modern-day clothing and business development, and how to overcome problems relating to fashion.
- Tell me your experiences with the director of awarding merchandise such as Myntra. And how do you manage every hour in the business of E-commerce, which is a truth clinching tough business?
Some of the folks out there working at Myntra has full of opportunities even during teeth clenching moments. Given the dynamism of playing the common side of things, every day is a new day. Then, how do you manage every Research and Development conference, as it's very important to identify and prioritize every day’s work. Because of how things change and move externally, in a very high-paced environment, so it's very important to prioritize high-impact items. And we already have strong data sets, which you know, can support the routine prioritization. Keeping a prioritized basis, there are new priorities that come after checkout. Again, it is very important to lead them into action with a respective team and stakeholders. That's how you kind of move from one day to another. It's very important to bring some sense and structure to the ever-changing dynamics and ensure that while you're doing all of that, the consumer has fun solving for other consumers, as it is the periphery of every problem statement that we have.
- How do you ensure the healthy growth of babies with impeccable clothing?
Infant clothing is one of the highest growing segments. It is more like a need-based thing rather people buying every month. Because you know that the growing needs of babies ensure right clothing at every stage. In fact, very frequently. Now, most of the infant products in the company are made with super soft materials to ensure baby comfort and safety. Baby clothing is equivalent to the hygiene requirements. And you know, and one of the best things is delivery on the doorstep, so that parents don't really have to venture out and look for products during emergency hours or during ever scrambling schedules.
- How do you keep yourself fit and fine with your daily routine and tell us about the ever-changing fashion that you see that consumers may agree or may decline in the fashion?
My point of view is that I feel mindset should have extreme importance. It's at the core of everything while at work or home. You have to keep motivating, inspiring and building the success path for your team. Leadership sets business tune. Otherwise, faulty leadership gets people away from work for you. At the same time, at home should be able to manage and navigate things.
I always encourage folks to build a support system at home. Through whether or through family and friends. People are very cool to what you're doing. And it's important to nurture your relationships accordingly. From client's perspective everyday routine while being fit. Also, there is something within the pandemic, which has made people home-bound. It is important that you figure out something right at home. Yoga/exercise, cycling or walking helps. At times, playing or sporting activities increases thinking capability. The third thing revolves around fashion, which I think fashion is a tricky space. Because it's not a commodity, which is can be fixated, in that sense, it's a knee, it's a trend-based thing, which keeps changing with time.
What is very interesting about fashion is body positivity. People are very accepting of their bodies, and the clothes they wear. Not really caring what judgment people have, the affirmative tone for self-acceptance is utmost ingredient.
- What are the latest achievements in the corporate sector? As a director, you have made understanding what are your achievements in the previous years? What are your post plans for after the directorship of Myntra?
Achievement is an ongoing process. People out in the fashion and clothing are constantly trying to learn and get become a better version of themselves. I feel that there is a long way to go. But having said that, when you're able to bring multiple pieces together to solve for an ever-pressing consumer need, or bills or futures, help build that sense of satisfaction, or the passion to kind of keep going back and looking for what you're working for. In my role, fortunately, I can drive many of these things. And that is what brings into work every day. What time actually taught us you know, you can never really plan for a long market success without innovation in fashion.
How do you measure a professional feat for the corporate sector? And how do the informed members help you in keeping your teaching flow without any disruption in between?
People hold the right morals to get fame and success. At least that's what I believe in. It's the people that will get onboard and should have the right set of skill. We do get folks that are very skillful, but very low on leadership and health. It gets difficult to then see them leading and driving things with ownership which is the threshold point for any business’ success. Folks who are very low on skill, and they have all the will in the world, but don’t have a learning mindset, then they end up dragging and dieting in behind. So, the right combination of skill and bill gives the ability to lead things from the front and on the ownership by taking the entire team.
- What are your thoughts about E-Commerce and corporate sector in the coming years?
E-Commerce can be fairly demanding and rewarding at the same given time you can see the results of your inputs in real-time while managing the dynamics of external ecosystem. As long as you're passionate about what you do, and are genuinely trying to create an impact that is worth and will sail through.
- Please end the interview with your thoughts about the business development in India and respective states of India.
It's not just that there is Werner Killam in every business. Basically the ability to communicate in original language and deeper personalization is the supply chain integration to actually penetrate the PIN codes in the remote parts of India to deliver clothes.
I think the beauty of India is the varied culture and dynamism across different states and cultures. There is a lot of difference in the public sectors, as a consumer would shop in the South, East, North or West, according to the clothing culture. Fashion is shaped largely by consumer choices and their behavior. Only hundreds of specialized vendors across states try to help bridge that gap between consumers and sellers.