Today, the customers are more aware of themselves as well as the effects of each product they are using or each food they intake. Millennials and GenZ tend to spend more on beauty and skincare essentials when compared to their previous generations. They are the most self educated generation, and these skin connoisseurs have evolved with extensive research through existing reviews and discussion groups across social media platforms, e-Commerce sites, and blogs before buying them. Researches show that they often consult dermatologist and always follows from basic skin care routine to experimenting with specific skin-care product to various advanced skin care practices.
However, the daily news stories of side effects caused by the use of chemicals, fertilizers and synthetic products have stimulated customers to shift to natural organic product and have evoked immense self love within them. Many started accepting their skin type and started to boldly exhibit their natural skin type through unedited photos and are opting for skinmalism rather than going for cosmetics. People started to be more careful with food habits also. Most of the youngsters being aware of the affects of chemicals used in the farming, are now opting for organic products. They also believe that organic food will nurture the body, skin and beauty from inside. Hence, there has been an overall hype for organic products. Millennials and GenZ are more active, experimental and curious about the formulation of the products and whether it's sustainable and environmental friendly.
The pandemic time created immense opportunity for many small online organic products entrepreneurs to grow and establish themselves due to the closing down of brick and mortar shops. This has given time for many millenials and Gen-z to research about various products and ingredients in them.
In this issue, Women Entrepreneur brings a list of `Top 10 Women Founders of Online Organic Product Companies - 2022'. These women have utilized appropriate opportunity to generate an idea for business from their passion. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board.
A certified nutritionist and an exporter of honey in its purest form, organic cereals, pulses, and spices and exports of medicinal plants too
A mompreneur, agriculture enthusiast and Youtuber who is changing the lives of many women farmers in Rajasthan
A pioneer in aromatherapy and perhaps one of the first people to have brought the method to India
She founded Uniqaya to help people take the advantage of skincare products made with nature-based organic products that are free of harmful chemicals
A mother turned entrpreneur who is specialized in making soaps and baby products
A global branding & marketing strategy firm designed to partner with new and established brands to give them a competitive edge in the online and offline space
As an entrepreneur, she has tackled many challenges and believes that force and hierarchy are not needed to be successful
A bold and ambitious women ready to pave a green way by launching a house for all organic and natural products
An entrepreneur who specializes in a variety of disciplines, including education and beauty and motivated to work exclusively in industries that have great market potential, as an entrepreneur she isn't afraid to take risks and believes transparency
An entrepreneur and marketing strategist, she is currently paving the path on a vision to create India's own high end, all organic and 100 percent vegan makeup brand