Leaders

Komal Jajoo: Marketing Visionary Helping Her Firm Reach New Heights By Implementing Impressive Marketing Operations

Komal Jajoo: Marketing Visionary Helping Her Firm Reach New Heights By Implementing Impressive Marketing Operations

Komal jajoo
partner

UAE has a reputation of being a low tax jurisdiction to attract foreign corporates and investors. There have been a slew of huge brands as well as boutique startups providing consulting services to their clients in the Middle East. However, amidst competition, Ajms Global has successfully made its mark as one of the fastest-growing Super Brands that was started in 2018, as a consulting startup. Over the years, the firm has seen rapid growth across 14 countries, thanks to its numerous tie ups and aggressive expansion policies. KomalJajoo, Partner-International Operations of Ajms Global has been one of the major driving forces behind the firm's overall success.

Joining the firm as the Group HR Head, she has worked her way up through the firm to become one of its Partners and is presently taking care of overall firm'soffice administrative, operationaland marketing management.She also has a client relations role, through which she adds value to strategic direction of the Group. Under her able leadership, Ajms Global has won numerous awards, including the Super Brands status for the last three years.

In an exclusive interview with Women Entrepreneurs, Komal shared her career journey and professional experience, includingher overall responsibilities at Ajms Global, and much more.

Give us a brief introduction about Ajms Global and the unique services that it offers to its clients.

Ajms Global is an international network of consulting firmscomprising of subsidiaries and affiliates specializing in a gamut of services such as strategy, tax, risk, compliance, distress advisory, IFRS advisory, digital transformation advisory, and so on. The firm is led by AbhishekJajoo, who is the Founding Partner & Group CEO of the firm. We are a public policy level risk and compliance firm and have been a Super Brand since 2020. Recently, we also won the Corporate Leaders of UAE award. Presently, we are providing service in 11 countries i.e., UAE, Oman, Bahrain, Saudi Arabia, Kuwait, Jordan, India, Kazakhstan, Netherlands, UK, and Hong Kong.

Shed some light on your early educational journey and the industry experience that you bring to the table. What are the various responsibilities you shoulder as the Partner- International Operations for Ajms Global?

I have done my Master's in International Business from the reputed Jaipur International College for Girls, Rajasthan. I joined Ajms Global in 2018, as the Group HR Head after its inception, and presently, I am working as a Partner in International Operations. As the Partner- International Operations, my responsibilities at Ajms global include, office management, operations management, as well as taking care of marketing activity and client relationship. I have a team of ten people working with me and we, as a team, are responsible for the marketing and operations of the firm. One of my responsibilities has been establishing tie-ups with the universities across UAE, Oman, and Bahrain, which include reputed names such as Amity University, Manipal University, American University of Sharjah, and many.

In your opinion, what are some of the most significant milestones that you have achieved throughout your professional journey? What has been the driving force behind your success as a business leader?

I joined Ajms Global in 2018, while it was a newly formed startup. After joining the firm, I have helped establish tie-ups with many professional and academic institutions. At the same time I took care of the overall marketing function of the firm as well. Those efforts have paid-off, and today, Ajms Global has been winning the Super Brand status for three consecutive years while looking forward to many more. For me, the whole journey has been truly a joyride.

I would like to thank my colleagues as well as Partners at Ajms Global for their support and guidance throughout my stay at the firm. I am also thankful to our CEO Abhishek for giving me the perfect platform as well as the freedom to take decisions and ownership.

“If you want to grow, first make sure that your team is happy and comfortable with you”

What steps do you take to keep yourself well aligned with the periodic evolutions occurring in your field of work? What would your advice be to young women and girls who also aspire to become business leaders and entrepreneurs in the future?

Regarding new trends, Sustainability,cypto/blockchain, IoT, and more, are some of the new trends that we are focused on currently. We are launching our new crypto AML software tool, which is unique in the market.We've also done a partnership with CRIF to develop a tool on Environmental, Social, and Governance (ESG). I have also been a part of Corporate Tax software developed by us as the UAE government is going to introduce the said law next year.The advice I would like to give to young women and budding entrepreneurs is to believe in themselves. Think that you can do it and you will achieve everything. If you want to grow, first make sure that your team is happy and comfortable with you, as we can't grow alone. It is only with the team that we can truly grow.

Komal Jajoo, Partner- International Operation, Ajms Global

Komal joined AJMS Global as the Group HR Head in 2018, and worked her way up through the firm to become its Partner-International Operation. Being an Alumnus of the prestigious Jaipur International College for Girls, Rajasthan, Komal is responsible for the office management, operation management, marketing prospectus, and clients, and has helped the firm establish tie-ups with numerous schools, colleges as well as universities over time.