How Are You Expanding In The QSR Industry With The Help Of Technology
By: Mrs. Nidhi Singh, Co-Founder, Samosa Singh
The world is now a global community, and food, a vital component of everyone's life, is evolving and changing with the times. According to the IMARC analysis, India's food and beverage sector is expected to develop at a CAGR of 12.50% between 2022 and 2027. Previously, dining out was the only choice. However, as the landscape has changed, the sector has shifted drastically, ushering in new trends in the QSR and Cloud kitchen. Individuals may now order in and take away with the introduction of QSR.
Quick Service Restaurants have emerged as a powerful force in the restaurant sector, growing faster than full-service restaurants. The notion is helping to satisfy customers' desires while also becoming an essential component of the economic landscape. Furthermore, because being tech-savvy is in demand, snack businesses and restaurants can capitalize on this trend by offering quality and tech-equipped fast-food facilities such as better services, tech-driven meal ordering, contactless meal making and lightning-quick food delivery.
Technological Trends: To Expand in QSR Industry
Technology is now playing a vital role in developing business in the QSR industry worldwide, and India is no exception. Modern QSR owners are looking for unique and creative methods to attract customers, which has led them to new-age technologies that may meet common expectations such as speed, convenience, and value. These technologies may be evolutionary rather than revolutionary. Here are several technological trends that will assist firms in expanding in the QSR industry:
Robotics and Artificial Intelligence: Robotics is a critical component of the automation age in several sectors. And given its merits, it is not surprising that QSR brands will embrace this technology in the near future. Robotics are ultimately the future of numerous commercial areas, including QSRs and the production facilities. Furthermore, Artificial Intelligence has already gained traction, and various firms have applied this technology to expedite end-to-end food production and improve delivery capabilities. Food entrepreneurs have widely adopted AI Chabot’s in modern days.
Kiosks: Another technology that has already influenced the QSR industry globally is kiosks. As a result, many QSR firms are now investing in launching their kiosk concept, which improves the customer experience while simplifying employee tasks. Finally, the kiosk is a cutting-edge technology that can help businesses manage their staff by reassigning people to higher-value duties such as assuring pleased consumers and improving their experience. Employees may alter their role—and mindset—from order fulfillment to customer happiness by utilizing kiosk technology.
Online Ordering: It has been so popular in the previous year that many QSR firms are moving forward and expanding. Online ordering, when integrated with the standard QSR drive-through format, encourage frictionless ordering of the food. Customers may purchase their meals in a method that is convenient for them, and automated systems make it simple for employees to manage orders during peak eating hours. Furthermore, people may place their orders with a single click and get the order in no time as technology advances.
GPS: Many businesses had to scurry in the early days of the pandemic to construct curbside pickup systems, many of which required consumers to call into stores to tell a staff member that they were parked out front. Using GPS, food chains have subsequently optimized this procedure. As a result, food businesses are gaining client traction by improving their pickup and drop-off service, automatically alerting team members when a customer arrives.
In a nutshell, the QSR industry has become one of the fastest growing and evolving sectors currently. New-age technological trends adoption are imperative in further growth and expansion in the QSR industry.