Interior designing has gained popularity in both residential and commercial sectors due to the increasing knowledge among consumers about the importance of planned spaces. Emergence of new technology and consumers paying heed to sustainable options in construction, designing and aesthetics of a space has increased the scope rapidly for the interior designing industry in India. Innovative quotient and uniqueness are major influences to consumers opting for a proposed design. However, precise identification of consumer expectations and detailing each aspect of the requirements demands correct interpretation of the subject and competent representation through modern 3-D modelling techniques. A majority of interior designing enterprises in India lacks interpretation of every consumer detail subsequently leading to the creation of an end-product widely varying from consumer perceptions.
Anusha Shetty Designs founded by Anusha N Shetty is one of the fastest growing interior design firms in India, known for its meticulously detailed spaces and curating interiors with a distinct presence. The flagship offering of ASD is Luxury Residential Interior Design along with its wide presence through architectural solutions, interior design, landscape design, furniture and décor and international selections. Anusha N Shetty, Managing Director of Anusha Shetty Designs says, "At ASD we believe, Design is not what it looks or feels like, design is how it works. We provide complete planning & designing of a residential space, across various themes, with the use of our creative ideas, latest materials, modern technology and intricate detailing. We blend the aesthetics of a place with functionality to transform the space into a masterpiece which the client desires. We at ASD help connect the dots between the client and their dream home by providing them with the expertise in design and execution, to help realize it."
“A majority of interior designing enterprises in India lacks interpretation of every consumer detail subsequently leading to the creation of an end-product widely varying from consumer perceptions”
Passionate Designer And Decorator
Anusha continues, "As a kid, I was always keen on decorating and designing my home. With every passing day, my passion for design only grew stronger. Add to that the constant appreciation and encouragement that my family and friends gave, motivated me further. This made it clear to me that I wanted to take up design professionally." Anusha is an MBA graduate and has completed her Diploma in Design from New York School of Design with her area of expertise being Residential Interior Designing. She has worked as an intern and received professional training in various renowned design firms. During this time, her learning was well rounded across all spectrums of design. Design Development Process, Material Knowledge, Technical operations and Planning & Execution were some of the areas of exposure for Anusha in her days of professional training that laid the foundations for her abilities in the present day. Through this time her aim was strongly set on eventually becoming an entrepreneur.
Anusha adds, "The transition has not been a bed of roses. It has been slow and steady with our confidence growing with each completed project. Today we are successful and one of the top design firms and yet the learning never stops. My team and I approach each project with same zeal as we did our first and we never shy away from a new experience. We put in the best of our efforts on each of our projects and the outcome is proof of our passion."
“I believe that a good design could evoke feelings of inner peace, joy and comfort, traits that one looks for in his dream home”
Creating Unique And Innovative Designs
Anusha continues, "I believe that a house can be transformed into a dream home with the help of interior design. I saw and learnt that there is almost no real concept of interior design in most parts of our country and realized a need for a good designer who could make the habitable space beautiful and utilitarian. "I believe that a good design could evoke feelings of inner peace, joy and comfort, traits that one looks for in his dream home". ASD is driven by the goal of creating unique and innovative designs that are tailored to compliment one's lifestyle. At ASD every design has its own uniqueness and is built with the details of client preferences and requirements.
A clear line of communication at both ends - the client's and the designing team of ASD holds the key competitive edge for it in the market. On-Your-Mark, Get-Set and Go are the three baseline phases of its planning approach in every project. The initial phase deals with acquiring client briefs, visiting the proposed site and building the preliminary concept and estimate. This is the brainstorming phase for team ASD on the information acquired and the initial ideas are developed which is then shown to the client in a design discussion session. The second phase starts with revision in accordance to the preliminary discussions.
Post this the 2D design is developed and presented to the client and then it is modified to a 3D executable model after considering all the valuable inputs. Once the 3D modelling of the design is confirmed, team ASD moves to the execution phase after material selection. This phase has three crucial parts as it decides the Quality of the end-product subsequently influencing the brand credibility of Anusha Shetty Designs. It starts with the procurement and preparation and is followed by the on-site execution. Towards the end of this phase, ASD prioritizes on Quality Checks to ensure rectification of any snags. Anusha adds, "We are in constant touch with our clients throughout the Design and Execution process. This organized procedure ensures that we deliver a final product that exceeds the client needs."
The Journey Of Anusha Shetty Designs
Anusha says, "The journey of ASD has been nothing short of a dream so far. I started this firm with an aspiration of transforming consumer expectations to real and sustainable designing options. My pilot batch, the first set of team members all showed the same passion and motivation towards design, like I did. Ms. Madhupriya N, an Architect and the current General Manager of ASD has put in Vigorous efforts with me, right from the company's inception to help reach where we are today. My entire team, especially Mr. Shrishail our Procurement manager and Ms. Madhu Kurunji our senior Interior Designer have been a constant support for me on this journey. Being a studio design firm with a young and innovative team, we strive hard to create designs that are best suited to the clients, both in terms of the aesthetics as well as functionality. This ensures that no two designs of ASD are the same, every space is a unique blend that cannot be replicated."
ASD specializes in premium home interiors in which no other market competition can meet the standards of its deliverables. The designs are built as an extension of client's personality and every detail of their expectations are considered before the team sits at the drawing board. ASD has an exposure of working across the board with several designing styles. It has designed spaces along the Contemporary, Scandinavian, Traditional, Modern, Minimalist, Rustic, Industrial and Luxury themes. The preferred style and specialty offering of ASD lies is the Luxury Contemporary Theme. Anusha says, "We have successfully designed, executed and handed over a number of projects in this genre and continue to work on this theme for some of our ongoing projects. Although this is our signature style, we make it a point to ensure that no two different projects have a similar outlook."
Message For Women Entrepreneurs
Anusha says, "Believe in Dreams, work towards it and make sure you take complete responsibility of your entrepreneurial journey. Success comes only with hard-work and consistency, so never give up.My Inspiration has been my family, especially my father, Mr. B. Narasimha Shetty, who encouraged me to be an Entrepreneur. In my life, I've followed a mantra of 3Cs that have always helped me when I'm faced with a situation. They are Contemplate, Commit and Communicate". She believes a well-versed communication holds the key to resolve half a problem. For ASD, she has targeted a Pan-India expansion and is expected to open its second branch in Hyderabad in near future.
