Top Women in Market Research - 2021

Women control an implausible quantity of buying power, after all, we're roughly half of the folks within the world. Even though men were the primary bread earners in middle-class families, women were the primary audience for marketers since their perspectives have the power to sway the household's decision.

Marketing to women isn't a new idea, however, it' time to make sure that your business' approach has evolved. Ten to twenty years ago, career choices and opportunities for women were extraordinarily limited. Although we’ve created incredible progress over time, the chance for women to achieve the highest in the corporate ladder is still met with some underlying challenges. To this day, the trajectory of growth for women in leadership roles is sort of totally different from their male counterparts, and women are under-represented in marketing research and advertising. However, the foremost movement to push the professional development of women in the marketing world is making an impact.

Marketing research is on a collision course with industry-adjacent technologies and methodologies and, in turn, an immense potential for better, faster, and holistic Insights. Women are currently aware of what tools ideas, industry trends, and auxiliary technologies are going to be the hallmarks of Market Research within the years to return and that they are remodelling the vision into an unthinkable reality.

In this issue of Women Entrepreneur Magazine, a list of “Top Women in Market Research” is highlighted for the readers to acknowledge the innovative and creative women in the field of market research. The list has been compiled by a group of researchers, CEOs, CXOs, industry experts and the women entrepreneur magazine editorial board. Each name on the list is a force to be reckoned with.

Top Women in Market Research - 2021
  • Snware Research Services

  • Snware Research Services

  • With over 13 Yrs of experience in market research across varied roles including client servicing, project management, client retention and engagement, revenue generation by cross selling, promoting upsell across different verticals to bring new busin

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  • Convo Research & Strategy

  • Convo Research & Strategy

  • She leads qualitative research and ethnography team and practice. She have spent over 20 years advising a global portfolio of clients including Nokia, Google, Airbnb, MTV, Intel, Dell, Pitney Bowes, Facebook, P&G, Wikimedia, and Unilever

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  • The Social Cracker

  • The Social Cracker

  • She launched 'The Social Cracker' on the same day as her birthday to mark the beginning of her adventure into the entrepreneurial world! With the aim to help small brands grow online, The Social Cracker predominantly focuses on creative solutions tha

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  • Zirakpur Mohali

  • Zirakpur Mohali

  • She started her journey with Ceyone in 2014 and has been continuously delivering her best for the growth of the Company since its inception and has lead the Company's growth into many verticals such as Ceyone Business, Ceyone Technologies and Ceyone

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  • Bizwit Research & Consulting LLP

  • Bizwit Research & Consulting LLP

  • An experienced Research Professional with a demonstrated history of working in the market research industry. She is skilled in Digital Marketing , Analytical Skills, Integrated Marketing, Business Research, Market Analysis and Forecast

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  • Ablaze Rays

  • Ablaze Rays

  • A motivated marketing professional with 14 years of experience in market research and marketing with proven ability in tackling difficult marketing projects and providing meaningful results

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  • ResearchnConsulting

  • ResearchnConsulting

  • She likes to help companies with their business strategy by providing them with the market, customers and competitors' information

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  • Unomer

  • Unomer

  • A seasoned consumer behaviourist proficient in developing actionable and strategic inputs with over 16 years of bringing consumer to the centre of discussion

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  • Crescita Research & Consulting

  • Crescita Research & Consulting

  • She has over 11 years of experience in research and consulting, and helps organizations meet their development and transformation objectives

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  • Thinking Hats Consumer Insights

  • Thinking Hats Consumer Insights

  • She is an experienced psychologist with a demonstrated history of working in the Consumer Insights industry, as an entrepreneur. Her insights have added value to crucial decisions and strategies taken by leading brands of the county

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