Brand management is the process of building, managing, and improving a brand. It begins by having a thorough knowledge of the term “brand”. Hence, brand management includes developing a promise, making that promise, and maintaining it. It means defining the brand, positioning the brand, and delivering the brand. It is the art of creating and sustaining the brand. A name becomes a brand when consumers associate it with various benefits they get from the product or service.

People connect emotionally with brands that stand for things that are important to them. Customers use brands as a means to show, “This is what I stand for” and hence, use brands to express themselves. Customers remain loyal to brands and they become advocates for those brands.

Brand Communication is an important part and tool of brand management by which the companies inform, persuade, enlighten, teach, remind, and enrich the knowledge of their stakeholders about the brand, its strengths, values, fundamentals, and its offerings of products and services. Brand communication influences the stakeholders of the company.

Recognizing the important role played by brand managers in creating a success story, the current issue of the Women Entrepreneur magazine presents a list of 'Top 10 Brands Managed by Women- 2021', to its readers. We also showcase the encouraging stories of these brands managed by women and how efficiently the businesses are performing because of their intervention. The listing has been complied by a team of industry veterans, CEOs and CXOs, and the Women Entrepreneur magazine editorial team is believed to provide adequate information.