Hyundai Motor India Ltd (HMIL), a subsidiary of Hyundai Motor Co., Ltd., launched the "The Drive Within" campaign and signed a Memorandum of Understanding (MoU) with four Indian women's cricket team members at the Hyundai headquarters.
Smriti Mandhana, Jemima Rodrigues, Taniya Bhatia, and Shafali Verma have signed an exclusive one-year deal with Hyundai as brand ambassadors to showcase and honour their contributions to Indian cricket.
Mandhana, Rodrigues, Bhatia, and Verma were present at the occasion.
Seon Seob Kim, MD and CEO of HMIL, commented on the MoU signing, “We are glad to announce an association with truly inspiring players in Indian women’s cricket. The grit and spirit shown by these sportswomen will become a role model for the entire nation. We are proud to announce them as brand ambassadors for taking the Hyundai spirit forward. This association with India’s top women cricketers signifies Hyundai’s commitment towards enabling women youth power that defines the new age India."
Hyundai's 'The Drive Within' campaign, he said, is honouring the spirit of Indian women cricketers by setting new standards and motivating millions.
