Pooja Desai, the previous Mrs India 2019 from Vadodara, has been named as the brand ambassador for HyLyt, a technology-based better information management platform. HyLyt, a totally homegrown 'Made in India' software, is an unique and emerging technology that promises to give an inexpensive solution for businesses to stay in control of data that counts. Rajat Singhania, Founder of SocioRac, HyLyt said, "In order to support and build up the narrative of multi-tasking software, the image of a multi-talented woman will be an ideal match. The choice of Pooja Desai as a brand ambassador complements our product perfectly. Ms Desai represents the opportunities and challenges that managing business, motherhood, family signifies. In the same way, HyLyt indicates the multiple roles that it plays for new businesses, small businesses, start-ups, new entrepreneurs, women, and others."

"HyLyt empowers businesses and our new brand ambassador epitomizes empowerment—hence we are looking forward to a great synergy through this tie-up," he added. 

Mrs. Pooja Desai, while announcing the partnership said, "HyLyt is a multi-façade product that is positioned to make operations smooth in a data-driven world---very much like women who handle multiple daily responsibilities in home and career. I am happy to be associated with such a brand that actually resembles and portrays the similarity so much." The technological platform allows users to use multi-point search to filter information and personalise perspectives, which aids in real-time business information supervision and decision-making. HyLyt allows you to control multiple channels with a single click. HyLyt uses a relational matrix structure to organise data and assign 10 unique tags to each item of information saved, making the information more powerful and searchable.

Ms Desai's photographs and videos will be used by HyLyt for promotional purposes. The platform has drawn funding from the Government of Gujarat for additional research and development to make it a unique Made in India solution provided to a worldwide audience, owing to its Indian origins and better technology.