Women In Market Research

Working Women: Adversely Affected By Pandemic But Fostering Inclusive Workplaces Can Help

Cover Story

Vidya, a social media analysts at a leading IT firm in Bangalore has recently been complaining of recurring back pain. She credits this malady to her 14 hour work days. Things were not the same before the lockdown and she would finish work by 5:00 pm and be home soon after. However, with the Work from Home setup, Vidya feels like she has to be on the time. Not only has the increasing work pressure taken a toll on her physical health but it has also adversely affected her mental wellbeing. Vidya has also been on the lookout for a job switch but unfortunately not many firms are hiring in the midst of a raging pandemic. She has no choice but to endure the back pain, long working hours and dull outlook on her professional future. Read More

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