The illustrious roster of women leaders from IIM Lucknow embodies a unique blend of astuteness, adaptability, and unwavering commitment, contributing significantly to their personal and professional realms. Among these distinguished alumni is Dhara Shah, a trailblazer in financial planning and product management.

Dhara's journey reflects a seamless integration of astute decision-making and adaptive strategies, both professionally and personally. This nuanced perspective has not only shaped her professional success but also contributed to her personal growth. Dhara's commitment goes beyond mere words, emphasizing the transformative power of action, a philosophy that resonates through her achievements and serves as an inspiration within the IIM Lucknow alumni community.

In an exclusive conversation with Women Entrepreneur magazine, Dhara provides unique insights into her impactful journey as a prominent entrepreneur in the country. Let's delve into her story.

Could you share your experiences at IIM Lucknow and how this educational institution equipped you for the challenges of the professional world?

Enrolling at IIM Lucknow was a transformative experience that significantly enriched my role in product management and development. Recognizing the need for a professional coach, I embarked on a journey to understand the foundational pillars of the industry. The courses at IIM Lucknow proved invaluable both personally and professionally. The curriculum, filled with practical insights and case studies, provided a holistic understanding, from product creation to audience connection and successful launch. Applying these techniques post-school, I witnessed tangible improvements in our products and customer responses. Beyond the academic realm, I forged new friendships and found mentors. This educational stint equipped me with a skill set and knowledge that became instrumental in navigating the complexities of my career journey.

Could you share insights into your background and expertise within the financial industry as a certified financial planner? What specific areas do you specialize in?

My journey in the financial industry has been a fulfilling one, fueled by my passion for financial planning and genuine interest in client interactions. Joining this flexible and dynamic organization allowed me to explore my interests deeply. Starting as a finance enthusiast, I gradually embraced diverse roles, delving into management, engagement, new product development, and even digital marketing. Over the past decade, specializing as a Certified Financial Planner, I've found immense satisfaction in guiding clients to achieve their goals. The human touch in financial decisions is crucial to me, and I've witnessed the positive impact of strategic planning on individuals' lives.

Could you provide an overview of Bonanza Portfolio and elaborate on your responsibilities as the Vice President at the company?

At Bonanza Portfolio, our commitment to providing top-tier financial solutions resonates deeply with me. With a rich history dating back to 1994, our organization serves a diverse clientele, ranging from retail to mass affluent, extending our expertise across 500 families.

In my role as Vice President, I take pride in steering the ship of product management for the verticals of portfolio management services and institutional broking services. Our approach is not merely transactional, instead we focus on understanding each client's unique needs, tailoring holistic strategies that align with their financial goals and risk appetite.

In your opinion, how do you anticipate the future of the wealth management industry in India? What strategies do you employ to align with emerging trends?

The evolution of the Indian wealth management industry is truly fascinating, especially considering the remarkable growth in household disposable income. Anticipating a surge from INR 250 trillion to INR 408 trillion by 2023 reflects an astounding 10.3 percent growth. Currently, mutual fund AUM at 46 lakh crore, PMS AUM at 28 lakh crore, and AIF AUM at two lakh crore showcases the booming investment landscape.

To align with emerging trends, our focus is on leveraging technology. Automation across business units, educational webinars, and customer-centric tools are pivotal. We're dedicated to empowering clients with knowledge, ensuring they make informed financial decisions in this dynamic landscape.

Reflecting on your professional journey, what stands out as the most significant milestone you've achieved? Can you share your mantra for success?

The most gratifying aspect of my professional journey is the enduring client satisfaction cultivated over the years. When clients, with whom I've shared a relationship spanning decades, express their appreciation, it resonates as a personal milestone. My success mantra is grounded in simplicity and empathy. I firmly believe in doing what I excel at and consistently placing myself in the client's shoes. Whether crafting investment solutions or streamlining processes, my focus is on making their financial journey seamless.

A business leader you admire - Ratan Tata who is a self-made success, embodies a risk-taking visionary, exceptional communicator, motivating decision-maker,  and a steadfast advocate of honesty.

Advice for aspiring women entrepreneurs/business leaders - My advice is to defy the traditional career path. As an entrepreneur, owning and impacting your work is key, regardless of creating a business. The fear of failure shouldn't hold you back. Passion fuels success so stay focused despite failures.

Dhara Shah, Vice President, Bonanza Portfolio

Dhara Shah, a finance and accounting graduate, embarked on her journey by delving into financial planning, inspired by her mother's prudent savings practices. Fueled by a vision to assist individuals in realizing their goals, she earned certification as a Certified Financial Planner (CFP), initially applying her skills within her family. Dhara's commitment to continuous learning led her to acquire additional certifications from NISM, further enhancing her expertise. Recognizing the need for product management proficiency, she pursued a course at IIM Lucknow, cementing her role as the Vice President of Bonanza Portfolio.